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Quick Thoughts on Netflix's "The Cloverfield Paradox" (2018)

Faisal Anas will have a full review written in the coming days.

Oh man, what a bummer. Alien meets Life meets Inception meets Black Mirror...but all of those are far better than The Cloverfield Paradox.

While the marketing strategy for this movie was, uh, interesting to say the least, I liked it. Honestly, it was a genius marketing strategy that has changed the game in film marketing. More films will do this in the future, especially on streaming services. Before last night's Super Bowl (congrats Eagles!) we had no idea when this movie was coming out or what it was even going to be called. Then, all at once in a commercial break during the Super Bowl, we got a trailer, movie title, and release date. Turns out the release date was just a couple hours later after the football game. This insane strategy and decision immediately broke the Internet and hyped up so many people, myself included. Film Twitter exploded last night with people reacting to, reviewing, and live-tweeting while watching The Cloverfield Paradox.

What a disappointment this was, especially when compared to the pleasant surprise that was Cloverfield and the legitimately great 10 Cloverfield Lane. The effects were dope and the vanishing Earth concept was pretty cool, but the potential was never met. The trans-dimensional element of the film was such a lazy cop-out that allowed them an excuse to get away with anything nonsensical. The acting was fine at best, the character development was lacking, some of the dialogue was cringeworthy, there was an awful fight sequence, the film tried to be *too* smart, and the final act was drastically worse than the first two acts, which were actually pretty decent.

The final shot of the film did a great job tying back into the original Cloverfield, but my biggest question remains how the events of 10 Cloverfield Lane would be connected to the universe. That question was never answered for me, unless I somehow missed it. Lane still seems to be disconnected from Cloverfield and Paradox. I wish it was its own standalone film since it still doesn’t seem to have a connection to the greater Cloverfield universe and is a mile better than Cloverfield, which is a mile better than Paradox.

Maybe I would’ve enjoyed this more had I gotten to see it in a theater, but I completely understand why Paramount sold it to Netflix. This movie would’ve flopped in a theater.

*All images belong to Netflix.

#Netflix #thecloverfieldparadox #marketing #cloverfield #superbowl #meh